Learn about the main growth channels, which channels to focus on, and how content marketing ties all these channels together. — Four weeks have gone by already, and my goal to become one of the top 1% of growth marketers in the world, is gradually coming to fruition. This week’s class at the CXL institute was handled by Sophia Eng, and she is a Digital Marketing Strategist at Invision App. Last…

Learn why user-centric marketing is very important, understand the top task analysis, and how to use customer mapping to understand what your target customer really wants to accomplish. — The lesson for this week was handled by Paul Boag, and he is a user experience and service design consultant. This week’s class was slightly over 2 hours long, but it had a lot of very valuable information, and it took me some time to understand the whole material as…

Learn how to build a growth marketing process, and define the growth model that will help you reach your business goals. Last week, my Growth Marketing training program at the CXL Institute was focused on having a growth mindset as a growth marketer. I also learned about how growth marketing was built on the principles of the lean startup methodology where, you have to define a hypothesis, run an experiment, collect…

How I got an online scholarship to study growth marketing, and what I have learned from my first week at the CXL Institute. Exactly one week ago, my Scholarship application got accepted, and I started a new journey as a Growth Marketer in Training at the CXL Institute. This training…

This is a story of how we sacrificed our salaries for 4 months, raised investment from family and friends, and got our hands dirty. We did all of this, just to really understand the major problems our target customers were facing. Building a Tech Company is not easy anywhere in the world, but our situation here in Nigeria and across the African Tech Ecosystem is very much different from the rest of the world.

The Covid-19 pandemic hit a very big blow to the Nigerian Beauty and Wellness Industry. For over two months during the lockdown, Salons, Spas, and Gyms were all closed down, and beauty professionals were stuck at home and made no money during that period. Even though the Lockdown has been…

The three questions I should have asked when I was doing market research; what I should have done and how you can be better than me. — I’m dead serious. Please don’t be like me. Don’t be that guy who thinks he’s got it all figured out. I’m not trying to teach you how to do market research, I simply want you to learn from my mistakes. Exactly six weeks ago, I was part of a team…

I am a Proud Nigerian. I no go lie. These words are what define me, my dreams and my vision for the future. It kind of boils down to one question: “What will I do for Nigeria?” I am several miles away from home, working my ass off as an…

2 years ago, having just graduated from the University of Jos and I was eager to make some mullah. I have always wanted to be independent and strongly believe that rules are made to be broken. I tell people I was born a hustler, a hardcore hustler. …